We needed to remind young Kiwis to eat, drink water, pace themselves and plan their way of getting home. But young Kiwis aren’t ‘planners’. To convince our audience to change their mindset around planning, we had a real-time conversation with them during their night out. We developed a Facebook Messenger Bot that would send night-outers a message from their sober selves. Messages encouraged them to drink responsibly throughout the night and then alerted them when it was time to head off. A time that their sober self had set them. The Sober Self Bot incentivised leaving with a 25% Uber discount that only lasted one hour!