Huntley & Palmers Flatbread

In search of the perfect Flatbread? Look no further

The brief was to launch the new artisan style Flatbread, by highlighting usage and relevance across key entertaining occasions. Our solution was to develop and integrate beautiful food content seamlessly into inspirational entertaining media environments. Content partnerships with Bauer Media and NZME were forged and 40 pieces of bespoke content were created and deployed across magazines, food websites, social media and a branded online hub.



  • Engaged a strong level of audience response
  • Sales well exceeded targets
  • Flatbread became the number 2 selling cracker in its first 12 weeks of launch