TAB Cricket World Cup

Cricket World Cup, Are You In?

Alongside highlights such as the mercurial batting of Brendan McCullum and the match winning bowling of Boult and Southee, the Cricket World Cup contained many less well documented games between the minnows of world cricket, the likes of Afghanistan and Ireland that made up a significant portion of the tournament and which TAB relied on to meet demanding turnover targets. We needed to drive interest and betting on these lesser interest games given those involving the Black Caps made up only 9 of the 49 matches. To put it simply, whenever people were reading, watching, listening or travelling to the cricket, TAB were there to ask fans Are You In?



  • The TAB smashed initial turnover targets
  • Delivered the single biggest live-betting event in TAB history (the semi final match between NZ and SA).